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MSC praised as top company in 2nd festival of top ads


The Resistance-based Economy, a book published by Mobarakeh Steel Company (MSC), has been awarded an accolade as the top work in the Second National Advertising Festival held at IRIB International Conference Center on February 13.
The book, which has been compiled and released by MSC’s Public Relations Office, made it to the competition section of the festival – a special section (Resistance-based Economy) focusing on consumption management (Consumption Pattern Modification) – and was named the top work and awarded the festival’s golden falcon.   
Houshmand Sefidi, the manager of the second festival of top ads, told participants that events as such offer a good opportunity for establishing dialogue and building culture, and expressed hope the works presented in the ad festival can effectively help upgrade the quality of advertising in the country.
As for the judging process, he said the works were assessed in an impartial manner and in line with rules and regulations. “This year we added a jury and an oversight body to the festival to substantiate the competence of the judging team and the veracity of their picks.”  
The support the representative of the Islamic Development Organization (IDO) lent to the festival was another development in this year’s edition of the event. “We formulated a code of ethics for judges and did not have any sponsors in the competition section this year.”
He went on to say the festival’s evaluation indexes matched up to global indicators, adding the number of participating advertising companies rose ten-fold this year. 
The country is in the doldrums and we need to cut advertising costs, but this is not a sound approach, he said, adding, “Companies can flourish even in a slump. They can win the trust of their audience. We need to make huge investment in this regard.”
In conclusion, he echoed the festival’s motto and said our approach focuses on creativity, effectiveness and customers’ right to choose


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