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Meeting market demand, completion of expansion projects huge achievements of MSC last year: Managing director



In the year designated by the Supreme Leader as Year of Support for Iranian Goods, Mobarakeh Steel Company (MSC) – which has always taken the lead when it comes to the materialization of the leader’s guidelines – intends to walk down the same path more vigorously this year [ends March 20, 2019]. Support for domestic production is not an individual or organizational concern; rather, it is a national process. MSC produces steel sheets used by different industries in the country. In the downstream sector, there are many spare part makers and different device manufacturers which use steel. What they produce used to be imported into Iran in the past.   
Those comments were made by MSC Managing Director Dr. Bahram Sobhani at a gathering of the giant steelmaker’s managers and staff. He thanked the personnel of Mobarakeh Steel Group for their tireless efforts and achievement of goals set for the year to March 20, 2018 and said, “From many perspectives, last year was full of blessings and honor for Mobarakeh Steel Group.”
He said his company managed to meet domestic needs and bring in foreign exchange for the country last year. “Last year also saw MSC’s expansion projects, including Sangan Pelletizing Plant and Saba Steel Complex, come on line one after another. This helped Mobarakeh Steel Group reach self-sufficiency in producing pellets needed in the company and its subsidiaries, producing steel sheets and satisfying domestic needs. Overall, it helped pave the way for reaching the production goal of 8.6 million tons set for last year.”
Dr. Sobhani appreciated the efforts of different units of the company over the past year and said the consecutive records these units have set are indicative of dynamism and liveliness in MSC the workforce. “The profits Mobarakeh Steel has made following these achievements have come on the back of unity, self-confidence, sense of responsibility, development, organizational loyalty of staff, and sound decision-making as far as expansion projects such as Sangan Pelletizing Plant, Saba Steel Complex and a 7.2 million ton production project were concerned. A complete production chain in Mobarakeh Steel Group also plays a role. All these factors helped strike a balance between supply and demand, when it came to raw materials, and resulted in an increase in the production of sponge iron and slabs as well as different kinds of steel sheets.”          
He went on to hail the successful implementation last year of an indigenization project at MSC’s Box Annealing Unit as a valuable prelude to efforts aimed at materializing the objectives of the year designated as Year of Support for Iranian Goods. “The plan at Box Annealing Unit saw Mobarakeh Steel Company’s confidence in domestic capabilities and support for Iranian manufacturers produce positive results. And the company made valuable headway when it came to indigenization.”    
The MSC chief stressed the need for measures to lend support to domestic producers and suppliers and said Mobarakeh Steel Company is determined to do what it takes to support national production in a bid to stop the outflow of capital and financial resources. 
Rising productivity holds the key to ever-growing progress, efficiency and soaring corporate profitability, the managing director said as he highlighted the importance of the staff health and safety. “In light of the role machine, capital, human resources and raw materials play in production, we need to constantly boost productivity. This is a basic principle which is widely applied all over the world.”   
Dr. Sobhani then underscored the need for producing quality steel sheets with high added-value and said, “When a factory seeks to produce quality sheets, it will naturally increase its capabilities on all fronts, including the technical knowhow of staff, equipment updates, and production of new sheets with high added value. These factors are also the key to the survival of organizations.”    
Dr. Sobhani said Mobarakeh Steel Group has taken the following measures to maintain its 50 percent share of steel production in the country: inauguration of a five-million-ton concentrate plant in Sangan, installation and implementation of a steelmaking unit at Sefid Dasht Steel Complex, execution of the company’s deals on production lines of cold-rolled steel sheets and billets, development of a hot-rolled steel production line at Shahid Kharrazi project, and development of Hormozgan Steel Company.    
In conclusion, he said that in the 12 months to March 20, 2018 Mobarakeh Steel Group shipped as much as 8,690,471 tons of steel and different kinds of cold- and hot-rolled products via rail and road, posting 15 percent growth over the year earlier. “Mobarakeh Steel has set a production target of 9.4 million tons this year (ends March 20, 2019).” He expressed hope the company can achieve its stated objectives on the back of endeavors by MSC managers and staff.
During the gathering, heads of different MSC departments presented progress reports on their relative units as part of an expert workgroup. What comes below is a look at the main parts of their reports and remarks:
 
Mobarakeh Steel Group materialized all stated objectives last year
MSC’s Chief Operating Officer Mokhtar Bakhshian said the staff of Mobarakeh Steel Group shone brilliantly in all sectors last year and added the 12 months to March 20, 2018 was designated by the managing director as year of upgrading safety and maximal use of potential. Mobarakeh Steel Group could successfully achieve all of its stated objectives in the yearlong period, he said.
Mobarakeh Steel Company and Saba Steel Complex produced 8.455 million tons of sponge iron last year, he said, adding production at MSC’s Direct Reduction Units 1 and 2 registered 11 percent growth over corresponding period a year earlier.
The official went on to say that production of crude steel at MSC and Saba Steel Complex hit a record high of 7.259 million tons last year, 15 percent up from the year to March 20, 2017 in which 6.313 million tons of crude steel was produced. 
Bakhshian further said production of hot coils at MSC’s Hot Rolled Plant and Saba Steel Complex exceeded 6 million tons last year, posting 7 percent growth over a year earlier and meeting 102 percent of the target.
He said MSC’s production of cold-rolled products met 103 percent of the target in the year that ended on March 20, 2018, adding it showed a 9 percent increase over the earlier year and stood at 1.492 million tons. As for coated products, he said the company raised production of galvanized, color-coated and tin-plated products to 414,000 tons last year.  
He said Mobarakeh Steel Company is pursuing the following objectives this year (ends March 20, 2019): boosting the staff safety and health; increasing production with a focus on special products; improving quality and ensuring timely delivery of products. “Last year MSC produced seven new products which were the first of their kind in the country. The company has made planning for production of as many as 15 new quality products this year which are expected to be used in different industries such as the automotive industry.”     
 
MSC to launch production and indigenization of some products
Mehdi Tavalaian, who is in charge of procurement at MSC, presented a report on the performance of the company’s supply system and said, “As an international corporation, Mobarakeh Steel Company, which is on track to producing 10 million tons of steel, is making itself agile. Reforms have been made to the company’s supply system in order to integrate purchase approaches. A list of best suppliers has been drawn up in MSC’s databases in the form of 99 groups of commodities so that the registration of orders placed by customers and placement of orders can be handled in the best way possible.”
He further said valuable measures have been taken to transfer modern-day technologies and knowhow to the Iranian companies in line with efforts to indigenize the products and equipment MSC needs, maintain national interests, protect national resources and support domestic producers. In the months to come the company will launch production and indigenization of some products whose technical knowhow used to belong to countries other than Iran. On top of job creation, the move will block the outflow of staggering amounts of foreign exchange.
He said his department will take the following measures during the year which ends on March 20, 2019: completion of the database of the company’s supply system; development of open contracts especially when it comes to highly consumed products such as different kinds of oil, lubricants, refractories, industrial paints and packaging equipment, and reducing the time it takes to transfer goods from the source to the final destination.
 
Implementation of development projects injects fresh blood into each organization’s arteries
For his part, MSC deputy director in charge of expansion projects Ahmad Saeedbakhsh said planning for and implementation of expansion projects in each organization are indicative of dynamism and up-to-dateness as well as qualitative and quantitative improvement. He said implementation of expansion projects amounts to injection of fresh blood into the arteries of an organization and added those organizations which lack proper planning for development will be forced out of the race in the shortest time possible.  
Inauguration of Sangan Pelletizing Plant was one of the biggest and most effective expansion projects of Mobarakeh Steel Company last year, he said, adding, “Thanks to the transfer of technical knowhow by MSC, the project helped the company produce 1.1 million tons of pellets by March 20, 2018. This was a big achievement for the company and on a broader scale for the whole country. The plant is expected to raise its output to 4 million tons by March 20, 2019.”
Saeedbakhsh went on to say that the expansion projects at Saba Steel Complex produced positive results without causing any halt to the production line and added the complete launch of the giant project will see the complex add about 900,000 tons to its existing capacity. 
He referred to the inauguration of the Ladle Furnace No. 7 at MSC and Saba Railway as other expansion projects which were launched last year and said Mobarakeh Steel Company has put on its agenda the implementation of more than 60 other expansion projects.
 
Staff participation in surveys shows their attachment to corporate dynamism
MSC vice-president for Human Resources Ayaz Esmaeli praised the performance of staff at MSC units which handle production, support and logistics, and presented a report on the company’s performance when it comes to productivity, promotion and institutionalization of organizational structures, the company’s training at its subsidiaries, organization of the shift schedule of the Central Repair Shop, formulation of a five-year safety development plan for the company, formulation of a comprehensive system to deal with healthcare issues of staff, and raising staff satisfaction. 
He said the fact that 70 percent of staff has participated in organizational surveys shows their praiseworthy attachment to the company’s dynamism.   
In conclusion, he said his department has plans to achieve the following this year: raising the workforce productivity; increasing staff satisfaction and engagement levels; succession planning; upgrading staff competence and performance; boosting satisfaction with the quality of services the HR departments render; and improving the safety and health of the staff.   
 
Good strategy alone does not guarantee success; what matters is successful implementation of strategy
Later in the gathering, MSC's Chief Technology Officer Manouchehr Nikfar said, “The world’s industries are constantly evolving and growing. That’s why we need to help the company’s different departments get constantly updated on all fronts in order to keep pace with other industries in the world. To that end, last year we updated MSC’s technology roadmap for 2025.”
According to the correspondent of Steel Newsletter, he said the company transferred technical knowhow (more than 25,000 man-hours) to applicant companies including Kashan Amir Kabir Steel Company, Chaharmahal and Bakhtiari Automotive Sheets Company, Golgohar Mining and Industrial Company in Sirjan, Hormozgan Steel Company, and Sangan Iron Ore Complex.
He added in the year to March 20, 2018, MSC made the following achievements: installing and inaugurating modern information systems in the continuous rolling mill of Saba Plant and steelmaking unit; handling the full transfer of information systems and their related data from an MIS base to EIS infrastructure and complete shutdown of the previous systems; selection of MSC’s R&D Department as Isfahan Province’s top R&D unit; securing a five-star EFQM Organizational Excellence Award and accolade and advancing to the next stage to compete for the Global Organizational Excellence Award; ranking 11th in the Asian Most Admired Knowledge Enterprises (MAKE) Award as the only Iranian company which qualified for the award; and securing a certificate for producing maritime steel sheets.     
As for this year, Nikfar said Mobarakeh Steel Company aims to achieve – among other things – the following: developing and upgrading the technological system of production lines in order to produce new quality products; promoting organizational excellence; developing and upgrading the security of information technology and industrial automation; and developing and integrating information technology in Mobarakeh Steel Group.
“Having a good strategy alone cannot guarantee success; rather, successful implementation of that strategy is what matters. Organizational cooperation and attention to convergence at Mobarakeh Steel Group are urgently needed to successfully implement the procedural approach in the company,” he concluded.
********
Thanks to the shining performance of Mobarakeh Steel Company over the past two years, imports of different kinds of flat steel sheets have reached 2 million tons, 50 percent down from a previous 4 million tons. The company’s maximal supply of steel products helped create jobs in the country and at the same time halted imports and stemmed the outflow of capital in the form of foreign exchange.
MSC’s Chief Sales and Marketing Officer Mahmoud Akbari said in the gathering that for the first time the company’s sales exceeded 7 million tons last year, adding MSC managed to send 7.032 million tons of goods to domestic and overseas markets. “Over the past three years, Mobarakeh Steel Company has added between 800,000 and 1 million tons to its sales each year. Each of these output and sale increases is as great in size as a provincial megaproject.”  
He said his department also fared well in other areas, chief among them: setting a record of sending 5.74 million tons of products to domestic markets and setting a record of earning 158 trillion rials in sales; maintaining its share of global markets and bringing in revenues in the form of foreign exchange; developing its market presence in new regions; winning the golden trophy of consumer rights protection for the third consecutive year; cooperating with the rolling units of the hot- and cold-rolled plants in the country’s steel supply chain in order to maximally meet market needs; reducing imports and boosting employment in the country; cooperating with and enforcing the integrated market management system for slab and galvanized steel products of Mobarakeh Steel Group in order to maximally meet market needs and ensuring the production system in the company’s subsidiaries; upgrading the CRM (Customer Relationship Management) modules; handling the customers’ trade complaints; and evaluating the company’s performance by conducting surveys and asking customers about it (efforts should be made to help increase the number of customers who participate in such surveys).
Akbari then said his department will pursue the following objectives this year: increasing customer satisfaction; developing slab markets; developing a comprehensive sales and marketing plan for 2025; offering sustainable supply and timely delivery of customer orders; offering products which carry reasonable prices and competitive payment conditions; and increasing the sales of products with a focus on products with higher added value. 
“Thanks to the shining performance of Mobarakeh Steel Company over the past two years, imports of different kinds of flat steel sheets have reached 2 million tons, 50 percent down from the previous 4 million tons. The company’s maximal supply of steel products helped create jobs in the country and at the same time halted imports and stemmed the outflow of capital in the form of foreign exchange. This comes as the country’s steel consumption has slightly increased,” he added.
Mobarakeh Steel Company sends its products to downstream producers and this translates into support for domestic market and Iranian-made goods, he said. “The more we import, the better job creation will become beyond Iran’s borders. We should bear in mind that support for domestic production is of great importance, because for every $1 billion of imports, around 100,000 job opportunities are lost inside the country.”
******
When all staffers properly play their role in the strategies adopted by the senior management and view a problem faced by the company as their own, the company will always walk down the path to excellence, and this is praiseworthy. 
MSC’s Chief Financial Officer Amirhossein Naderi praised the company’s performance last year and said in the 12-month period his department achieved its stated objectives including: receiving 2.127 trillion rials in dividends from investee companies; contributing to plans to raise the capital of Chadormalu Mining and Industrial Company, Sangan Mining Industries Company, Kashan Amir Kabir Steel Company, Chaharmahal and Bakhtiari Automotive Sheets Company, Metil Steel Company and Ardakan’s Novin Electrode Company by investing 17.759 trillion rials; paying as much as 6.37 trillion rials in dividends to shareholders in due time; and paying as much as 6.623 trillion rials and €94 million in expansion projects’ expenditures.     
He went on to say that the company paid its debts and absorbed the financial sources it needed to complete expansion projects last year. “We should keep in mind that thanks to the strategies adopted by the company’s senior management, MSC has managed to fully materialize its objectives through investment, supply of iron ore and increased capacity, and the company is on course to development and excellence when it comes to its steel production chain.” 
Naderi also hailed the company’s efforts to raise earnings per share (EPS) and said thanks to the growing EPS, the company posted one of the largest earnings of the country’s non-oil revenues. “Building on staff contribution, the company will always walk down the path to excellence when all staffers properly play their role in the strategies adopted by the senior management and view the problems of the company as their own. This is praiseworthy.”
****
Mobarakeh Steel Company has an upside: its managers and staffers at different levels take part in formulating the company’s strategic objectives.
MSC’s Public Relations Manager Mohammed Nazemi Harandi told the gathering that a meeting of the company’s managers and personnel at the beginning of the Iranian year is an opportunity to shed light on last year’s achievements and explain the current year’s objectives. 
The fact that managers and staffers from different levels of the company have an overwhelming presence in the processes designed to formulate MSC’s strategic objectives is a merit for the company, he said. “To that end, as many as 115 official meetings were held for main committees and different units in the company. More than 1,050 members of staff contributed to the formulation of the company’s objectives. The outcome of such contribution and cooperation has been the yearend materialization of annual objectives together with honor and excellence for Mobarakeh Steel Company.”
 
 
 
 
 
 1
Meeting market demand, completion of expansion projects huge achievements of MSC last year: Managing director
In the year designated by the Supreme Leader as Year of Support for Iranian Goods, Mobarakeh Steel Company (MSC) – which has always taken the lead when it comes to the materialization of the leader’s guidelines – intends to walk down the same path more vigorously this year [ends March 20, 2019]. Support for domestic production is not an individual or organizational concern; rather, it is a national process. MSC produces steel sheets used by different industries in the country. In the downstream sector, there are many spare part makers and different device manufacturers which use steel. What they produce used to be imported into Iran in the past.   
Those comments were made by MSC Managing Director Dr. Bahram Sobhani at a gathering of the giant steelmaker’s managers and staff. He thanked the personnel of Mobarakeh Steel Group for their tireless efforts and achievement of goals set for the year to March 20, 2018 and said, “From many perspectives, last year was full of blessings and honor for Mobarakeh Steel Group.”
He said his company managed to meet domestic needs and bring in foreign exchange for the country last year. “Last year also saw MSC’s expansion projects, including Sangan Pelletizing Plant and Saba Steel Complex, come on line one after another. This helped Mobarakeh Steel Group reach self-sufficiency in producing pellets needed in the company and its subsidiaries, producing steel sheets and satisfying domestic needs. Overall, it helped pave the way for reaching the production goal of 8.6 million tons set for last year.”
Dr. Sobhani appreciated the efforts of different units of the company over the past year and said the consecutive records these units have set are indicative of dynamism and liveliness in MSC the workforce. “The profits Mobarakeh Steel has made following these achievements have come on the back of unity, self-confidence, sense of responsibility, development, organizational loyalty of staff, and sound decision-making as far as expansion projects such as Sangan Pelletizing Plant, Saba Steel Complex and a 7.2 million ton production project were concerned. A complete production chain in Mobarakeh Steel Group also plays a role. All these factors helped strike a balance between supply and demand, when it came to raw materials, and resulted in an increase in the production of sponge iron and slabs as well as different kinds of steel sheets.”          
He went on to hail the successful implementation last year of an indigenization project at MSC’s Box Annealing Unit as a valuable prelude to efforts aimed at materializing the objectives of the year designated as Year of Support for Iranian Goods. “The plan at Box Annealing Unit saw Mobarakeh Steel Company’s confidence in domestic capabilities and support for Iranian manufacturers produce positive results. And the company made valuable headway when it came to indigenization.”    
The MSC chief stressed the need for measures to lend support to domestic producers and suppliers and said Mobarakeh Steel Company is determined to do what it takes to support national production in a bid to stop the outflow of capital and financial resources. 
Rising productivity holds the key to ever-growing progress, efficiency and soaring corporate profitability, the managing director said as he highlighted the importance of the staff health and safety. “In light of the role machine, capital, human resources and raw materials play in production, we need to constantly boost productivity. This is a basic principle which is widely applied all over the world.”   
Dr. Sobhani then underscored the need for producing quality steel sheets with high added-value and said, “When a factory seeks to produce quality sheets, it will naturally increase its capabilities on all fronts, including the technical knowhow of staff, equipment updates, and production of new sheets with high added value. These factors are also the key to the survival of organizations.”    
Dr. Sobhani said Mobarakeh Steel Group has taken the following measures to maintain its 50 percent share of steel production in the country: inauguration of a five-million-ton concentrate plant in Sangan, installation and implementation of a steelmaking unit at Sefid Dasht Steel Complex, execution of the company’s deals on production lines of cold-rolled steel sheets and billets, development of a hot-rolled steel production line at Shahid Kharrazi project, and development of Hormozgan Steel Company.    
In conclusion, he said that in the 12 months to March 20, 2018 Mobarakeh Steel Group shipped as much as 8,690,471 tons of steel and different kinds of cold- and hot-rolled products via rail and road, posting 15 percent growth over the year earlier. “Mobarakeh Steel has set a production target of 9.4 million tons this year (ends March 20, 2019).” He expressed hope the company can achieve its stated objectives on the back of endeavors by MSC managers and staff.
During the gathering, heads of different MSC departments presented progress reports on their relative units as part of an expert workgroup. What comes below is a look at the main parts of their reports and remarks:
 
Mobarakeh Steel Group materialized all stated objectives last year
MSC’s Chief Operating Officer Mokhtar Bakhshian said the staff of Mobarakeh Steel Group shone brilliantly in all sectors last year and added the 12 months to March 20, 2018 was designated by the managing director as year of upgrading safety and maximal use of potential. Mobarakeh Steel Group could successfully achieve all of its stated objectives in the yearlong period, he said.
Mobarakeh Steel Company and Saba Steel Complex produced 8.455 million tons of sponge iron last year, he said, adding production at MSC’s Direct Reduction Units 1 and 2 registered 11 percent growth over corresponding period a year earlier.
The official went on to say that production of crude steel at MSC and Saba Steel Complex hit a record high of 7.259 million tons last year, 15 percent up from the year to March 20, 2017 in which 6.313 million tons of crude steel was produced. 
Bakhshian further said production of hot coils at MSC’s Hot Rolled Plant and Saba Steel Complex exceeded 6 million tons last year, posting 7 percent growth over a year earlier and meeting 102 percent of the target.
He said MSC’s production of cold-rolled products met 103 percent of the target in the year that ended on March 20, 2018, adding it showed a 9 percent increase over the earlier year and stood at 1.492 million tons. As for coated products, he said the company raised production of galvanized, color-coated and tin-plated products to 414,000 tons last year.  
He said Mobarakeh Steel Company is pursuing the following objectives this year (ends March 20, 2019): boosting the staff safety and health; increasing production with a focus on special products; improving quality and ensuring timely delivery of products. “Last year MSC produced seven new products which were the first of their kind in the country. The company has made planning for production of as many as 15 new quality products this year which are expected to be used in different industries such as the automotive industry.”     
 
MSC to launch production and indigenization of some products
Mehdi Tavalaian, who is in charge of procurement at MSC, presented a report on the performance of the company’s supply system and said, “As an international corporation, Mobarakeh Steel Company, which is on track to producing 10 million tons of steel, is making itself agile. Reforms have been made to the company’s supply system in order to integrate purchase approaches. A list of best suppliers has been drawn up in MSC’s databases in the form of 99 groups of commodities so that the registration of orders placed by customers and placement of orders can be handled in the best way possible.”
He further said valuable measures have been taken to transfer modern-day technologies and knowhow to the Iranian companies in line with efforts to indigenize the products and equipment MSC needs, maintain national interests, protect national resources and support domestic producers. In the months to come the company will launch production and indigenization of some products whose technical knowhow used to belong to countries other than Iran. On top of job creation, the move will block the outflow of staggering amounts of foreign exchange.
He said his department will take the following measures during the year which ends on March 20, 2019: completion of the database of the company’s supply system; development of open contracts especially when it comes to highly consumed products such as different kinds of oil, lubricants, refractories, industrial paints and packaging equipment, and reducing the time it takes to transfer goods from the source to the final destination.
 
Implementation of development projects injects fresh blood into each organization’s arteries
For his part, MSC deputy director in charge of expansion projects Ahmad Saeedbakhsh said planning for and implementation of expansion projects in each organization are indicative of dynamism and up-to-dateness as well as qualitative and quantitative improvement. He said implementation of expansion projects amounts to injection of fresh blood into the arteries of an organization and added those organizations which lack proper planning for development will be forced out of the race in the shortest time possible.  
Inauguration of Sangan Pelletizing Plant was one of the biggest and most effective expansion projects of Mobarakeh Steel Company last year, he said, adding, “Thanks to the transfer of technical knowhow by MSC, the project helped the company produce 1.1 million tons of pellets by March 20, 2018. This was a big achievement for the company and on a broader scale for the whole country. The plant is expected to raise its output to 4 million tons by March 20, 2019.”
Saeedbakhsh went on to say that the expansion projects at Saba Steel Complex produced positive results without causing any halt to the production line and added the complete launch of the giant project will see the complex add about 900,000 tons to its existing capacity. 
He referred to the inauguration of the Ladle Furnace No. 7 at MSC and Saba Railway as other expansion projects which were launched last year and said Mobarakeh Steel Company has put on its agenda the implementation of more than 60 other expansion projects.
 
Staff participation in surveys shows their attachment to corporate dynamism
MSC vice-president for Human Resources Ayaz Esmaeli praised the performance of staff at MSC units which handle production, support and logistics, and presented a report on the company’s performance when it comes to productivity, promotion and institutionalization of organizational structures, the company’s training at its subsidiaries, organization of the shift schedule of the Central Repair Shop, formulation of a five-year safety development plan for the company, formulation of a comprehensive system to deal with healthcare issues of staff, and raising staff satisfaction. 
He said the fact that 70 percent of staff has participated in organizational surveys shows their praiseworthy attachment to the company’s dynamism.   
In conclusion, he said his department has plans to achieve the following this year: raising the workforce productivity; increasing staff satisfaction and engagement levels; succession planning; upgrading staff competence and performance; boosting satisfaction with the quality of services the HR departments render; and improving the safety and health of the staff.   
 
Good strategy alone does not guarantee success; what matters is successful implementation of strategy
Later in the gathering, MSC's Chief Technology Officer Manouchehr Nikfar said, “The world’s industries are constantly evolving and growing. That’s why we need to help the company’s different departments get constantly updated on all fronts in order to keep pace with other industries in the world. To that end, last year we updated MSC’s technology roadmap for 2025.”
According to the correspondent of Steel Newsletter, he said the company transferred technical knowhow (more than 25,000 man-hours) to applicant companies including Kashan Amir Kabir Steel Company, Chaharmahal and Bakhtiari Automotive Sheets Company, Golgohar Mining and Industrial Company in Sirjan, Hormozgan Steel Company, and Sangan Iron Ore Complex.
He added in the year to March 20, 2018, MSC made the following achievements: installing and inaugurating modern information systems in the continuous rolling mill of Saba Plant and steelmaking unit; handling the full transfer of information systems and their related data from an MIS base to EIS infrastructure and complete shutdown of the previous systems; selection of MSC’s R&D Department as Isfahan Province’s top R&D unit; securing a five-star EFQM Organizational Excellence Award and accolade and advancing to the next stage to compete for the Global Organizational Excellence Award; ranking 11th in the Asian Most Admired Knowledge Enterprises (MAKE) Award as the only Iranian company which qualified for the award; and securing a certificate for producing maritime steel sheets.     
As for this year, Nikfar said Mobarakeh Steel Company aims to achieve – among other things – the following: developing and upgrading the technological system of production lines in order to produce new quality products; promoting organizational excellence; developing and upgrading the security of information technology and industrial automation; and developing and integrating information technology in Mobarakeh Steel Group.
“Having a good strategy alone cannot guarantee success; rather, successful implementation of that strategy is what matters. Organizational cooperation and attention to convergence at Mobarakeh Steel Group are urgently needed to successfully implement the procedural approach in the company,” he concluded.
********
Thanks to the shining performance of Mobarakeh Steel Company over the past two years, imports of different kinds of flat steel sheets have reached 2 million tons, 50 percent down from a previous 4 million tons. The company’s maximal supply of steel products helped create jobs in the country and at the same time halted imports and stemmed the outflow of capital in the form of foreign exchange.
MSC’s Chief Sales and Marketing Officer Mahmoud Akbari said in the gathering that for the first time the company’s sales exceeded 7 million tons last year, adding MSC managed to send 7.032 million tons of goods to domestic and overseas markets. “Over the past three years, Mobarakeh Steel Company has added between 800,000 and 1 million tons to its sales each year. Each of these output and sale increases is as great in size as a provincial megaproject.”  
He said his department also fared well in other areas, chief among them: setting a record of sending 5.74 million tons of products to domestic markets and setting a record of earning 158 trillion rials in sales; maintaining its share of global markets and bringing in revenues in the form of foreign exchange; developing its market presence in new regions; winning the golden trophy of consumer rights protection for the third consecutive year; cooperating with the rolling units of the hot- and cold-rolled plants in the country’s steel supply chain in order to maximally meet market needs; reducing imports and boosting employment in the country; cooperating with and enforcing the integrated market management system for slab and galvanized steel products of Mobarakeh Steel Group in order to maximally meet market needs and ensuring the production system in the company’s subsidiaries; upgrading the CRM (Customer Relationship Management) modules; handling the customers’ trade complaints; and evaluating the company’s performance by conducting surveys and asking customers about it (efforts should be made to help increase the number of customers who participate in such surveys).
Akbari then said his department will pursue the following objectives this year: increasing customer satisfaction; developing slab markets; developing a comprehensive sales and marketing plan for 2025; offering sustainable supply and timely delivery of customer orders; offering products which carry reasonable prices and competitive payment conditions; and increasing the sales of products with a focus on products with higher added value. 
“Thanks to the shining performance of Mobarakeh Steel Company over the past two years, imports of different kinds of flat steel sheets have reached 2 million tons, 50 percent down from the previous 4 million tons. The company’s maximal supply of steel products helped create jobs in the country and at the same time halted imports and stemmed the outflow of capital in the form of foreign exchange. This comes as the country’s steel consumption has slightly increased,” he added.
Mobarakeh Steel Company sends its products to downstream producers and this translates into support for domestic market and Iranian-made goods, he said. “The more we import, the better job creation will become beyond Iran’s borders. We should bear in mind that support for domestic production is of great importance, because for every $1 billion of imports, around 100,000 job opportunities are lost inside the country.”
******
When all staffers properly play their role in the strategies adopted by the senior management and view a problem faced by the company as their own, the company will always walk down the path to excellence, and this is praiseworthy. 
MSC’s Chief Financial Officer Amirhossein Naderi praised the company’s performance last year and said in the 12-month period his department achieved its stated objectives including: receiving 2.127 trillion rials in dividends from investee companies; contributing to plans to raise the capital of Chadormalu Mining and Industrial Company, Sangan Mining Industries Company, Kashan Amir Kabir Steel Company, Chaharmahal and Bakhtiari Automotive Sheets Company, Metil Steel Company and Ardakan’s Novin Electrode Company by investing 17.759 trillion rials; paying as much as 6.37 trillion rials in dividends to shareholders in due time; and paying as much as 6.623 trillion rials and €94 million in expansion projects’ expenditures.     
He went on to say that the company paid its debts and absorbed the financial sources it needed to complete expansion projects last year. “We should keep in mind that thanks to the strategies adopted by the company’s senior management, MSC has managed to fully materialize its objectives through investment, supply of iron ore and increased capacity, and the company is on course to development and excellence when it comes to its steel production chain.” 
Naderi also hailed the company’s efforts to raise earnings per share (EPS) and said thanks to the growing EPS, the company posted one of the largest earnings of the country’s non-oil revenues. “Building on staff contribution, the company will always walk down the path to excellence when all staffers properly play their role in the strategies adopted by the senior management and view the problems of the company as their own. This is praiseworthy.”
****
Mobarakeh Steel Company has an upside: its managers and staffers at different levels take part in formulating the company’s strategic objectives.
MSC’s Public Relations Manager Mohammed Nazemi Harandi told the gathering that a meeting of the company’s managers and personnel at the beginning of the Iranian year is an opportunity to shed light on last year’s achievements and explain the current year’s objectives. 
The fact that managers and staffers from different levels of the company have an overwhelming presence in the processes designed to formulate MSC’s strategic objectives is a merit for the company, he said. “To that end, as many as 115 official meetings were held for main committees and different units in the company. More than 1,050 members of staff contributed to the formulation of the company’s objectives. The outcome of such contribution and cooperation has been the yearend materialization of annual objectives together with honor and excellence for Mobarakeh Steel Company.”
 
 
 
 
 
 


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5.5/10 (Votes 10 People )