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VP awards MSC golden statuette for respecting consumer rights


A conference organized to mark Protection of Consumer Rights’ Day has awarded Mobarakeh Steel Company (MSC) its golden statuette.
Some 650 companies were vying for the top prize at the event which was held at the international conference hall of state broadcaster (IRIB) in Tehran. The conference was attended by First Vice-President Eshagh Jahangiri, and Minister of Industries, Mines and Trade Mohammad Reza Nematzadeh as well as the director of Consumers and Producers Protection Organization and a host of industrialists and economic players.     
The vice-president presented the conference’s top prize (golden statuette) when it comes to support for consumer rights to MSC Managing Director Dr. Bahram Sobhani.
Among other things, the conference was designed to create motivation among producers and service providers to respect consumer rights, encourage consumers to buy goods and services which have secured certificates and awards, promote fair and reasonable prices and quality services and encourage consumers to purchase products which bear the standard sign. MSC has won two silver statuettes and one golden during the 15-year history of the event.
Director of MSC’s Sales and Marketing Department said ever since MSC’s establishment, the production and sales system of the steelmaker has been customer-driven. To realize its strategy to become a consumer-driven entity, MSC has employed various tools such as R & D, supply of products that meet the requirements of customers, measures to improve the quality of products in line with customer and market demand, provision of retail services across the country, and provision of commercial and financial services when it comes to customer orders.
Besides, the orders customers place with the company are taken into account in the production process, a customer relationship management (CRM) system is in place, customer claims are investigated, there are periodic visits and constant relationships with customers, and manuals featuring technical issues are released, Mahmoud Akbari said.  
He said thanks to a strategy to become a customer-driven entity and respect customers, MSC has always been ahead of requirements and standards, and polls involving customers, which were first conducted in 2001, show that measures by the steel giant have resulted in a surge in customer satisfaction.
The MSC sales and marketing chief went on to say that all MSC units are implementing plans to maintain and boost the level of customer satisfaction with their performance. For instance, MSC has voluntarily applied for customer complaint (ISO 10002) and customer satisfaction (ISO 10004) standards. Last week we managed to secure these standards from Switzerland’s SGS.
In conclusion, he said these achievements have made MSC all the more responsible vis-à-vis its customers and society at large. This in turn will help sustain improvement and development on other fronts.


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